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A Utility Love Letter

Dear Utility,

This is hard to write, but I think it needs to be said. I think the world of you, but lately, things have been tough. You know it, I know it. I think our relationship needs to evolve, or we both need to move on…

Over the years we have been really good together. You’ve kept me warm and safe while helping to brighten my days and nights. We started out as friends checking in every month or so. I’d call on you in an emergency and you would keep me filled in on all the important stuff going on in your world. Over the last few years, things have become more serious, and it felt like we were really getting to know each other. Lately however, things have been getting, well, complicated.

I must admit, I don’t always understand your world. I know you are focused on the future and I think a block chain is really cool, you know, like bitcoin and all that. Nobody understands more than me how important and demanding your job can be. You get super excited about your work with optimal grids, electrifying things (which is extremely beneficial) and flattening out duck-shaped graphs. But the reality is, for this to work out, we have some pretty big decisions we need to work through together at home.

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I’ve wanted to talk for some time about the home investments: whether we should consider the new plug-in cars, or how we can budget better by being smarter with the time we use together. Without your help, I have not one IOTa of a clue on where to start. It seems like when I have time to talk about these issues, we can’t connect. If we could figure out a way to align all those big goals of yours with these tough decisions, I think we could be really great. With everything you know about me, is there any doubt that we can make this work? I don’t want anything to do with that attractive battery guy who has the solar panels. He’s all wrong for me and we both know it. We could do some amazing things together and have a tremendous journey —I just know it.

So what do you think? Should we take the plunge, start the journey and get engaged; commit to one another for the long haul? Or should we go back to checking in every month or so?

Optimistically Yours on this Efficiency Journey,



Eric Wall
Written by Eric Wall

Technology Product Manager
Eric Wall possesses a unique balance of visionary thinking and pragmatic rationalism. This nature has made him the go-to technical guru for both his team and clients. He supports utility programs’ goals and upholds customer satisfaction by building and managing critical technologies and strategies. He is always searching for more efficient ways to streamline processes and alleviate end-user pain points. Eric holds a bachelor’s degree in mechanical engineering from the University of Wisconsin-Milwaukee and has earned certifications in energy management, demand side management and engineering.


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