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Danielle Marquis

Danielle Marquis is a true powerhouse in the world of demand side management marketing, leveraging her digital marketing skills and industry experience to drive program marketing innovation and reduce cost per acquisition for our clients. She leads corporate branding, digital marketing, marketing product development and marketing strategy for Franklin Energy, and that’s just the beginning. Danielle also serves as the vice chair of education on the Association of Energy Services Professionals (AESP) board of directors and is a regular speaker at industry events. She has presented thought leadership sessions on sustainability branding, advanced market segmentation, data-driven marketing and brand positioning, to name a few. Danielle holds a law degree from the University of Colorado at Boulder School of Law and various digital marketing certifications.
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Recent Posts

How to Improve EE & DR Program Marketing with Segmentation

You're trying to build awareness for a new energy efficiency or demand response program, while developing a marketing funnel that will convert that awareness to program enrollments and completed projects over time. You have approximately three bajillion eligible customers, a marketing budget of nearly $7 and a request to reduce your program's overall cost per enrollment. Sound familiar?

I'm exaggerating of course, but sometimes that's how it feels to be a utility program marketer. What can we do to make our lives a little easier, improve our results and achieve our goals (while cutting costs)? Market segmentation. It's a drum I like to beat loudly, because I whole-heartedly believe that by combining data, analytics and good marketing we can be more successful.

Bridging the Smart Home Gender Gap

There’s a huge disconnect in the smart home trend. While women are the primary purchasers of home products, and positioned to benefit most from smart home technology, the products tend to skew male. Part of the problem is how they are being marketed. Women don’t tend to be so interested in improved smart home options or better apps, but they are interested in energy efficiency, safety and savings—and that’s good news for our industry.

As the market for smart home technology grows—a 2015 report forecasted that smart-home device shipments worldwide would rise 660 percent between 2013 and 2018, from 25 million to 190 million—women stand to play a huge role. Smart home technology will help take residential energy efficiency and demand response programs into the future, and this upgrade can also help utilities capitalize on the non-regulated revenue potential from smart home services. When it comes to smart home capabilities, here’s the breakdown of what women want.


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