The term “engagement” seems to have landed itself onto this decade’s list of popular buzzwords. Whether it is in business or in our daily lives, the term is used (and used often) to describe how we interact with a brand, product or concept.
At its core, the term is used to describe the model of how information is passed back and forth between a provider and a consumer, as opposed to information being projected at a consumer with zero reciprocation. Engagement has become the goal, rather than simply the model of communication, and is currently the key to any business’s success. Businesses want consumers to interact with their products, provide feedback and ultimately feel like investors in the product they are buying, using, or consuming.