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Looking Back at the Year. Looking Ahead to the Next Twenty.

Another year in the books. We closed the chapter on our first two decades with significant growth as a matured business. 2014 manifested new program work, new support capabilities and even a new brand.

By year end, we expanded our imprint within residential program implementation, with solid footing in our other core competencies: commercial & industrial, multifamily and small business. A large residential program win reinforced our standing as the industry’s expert, full-service energy efficiency provider.

In addition, Franklin Energy recently acquired Resource Action Programs (RAP). The acquisition allowed us to broaden our market reach and portfolio to include education program support, without sacrificing our service model. RAP is a mutual industry veteran, delivering a variety of outreach and education-based energy efficiency programs for end-use customer engagement.

One of this year’s largest focuses for our company has been Efficiency Navigator – a customer portal for our utility clients’ programs. Efficiency Navigator is a fully integrated online portal designed for both end-use customers and contractors. Customers can quickly find energy rebates, review contractors, submit applications and check project status quickly and easily. Trade Allies can receive up-to-the minute program information and access all of their projects on a single, intuitive dashboard. We are slated to roll out the technology for early adoption in Q1 2015.

Finally, throughout 2014, we worked on re-branding Franklin Energy. This process required us to look deeply at our strengths, how our clients perceive us and how we can better serve our clients. The knowledge, passion and experience Franklin has built over the past twenty years has led us to position ourselves as the industry expert. We confidently stake our claim in the expert camp. Expertise is the reputation we have demonstrated in the past; but today, expertise is definitively the brand promise we will carry out for our clients and their end users.

In closing, I thank all of our partners, clients, Trade Ally network and in-house experts. I look forward to another great year taking us into the next two decades!

Tina Semotan
Written by Tina Semotan

Senior Vice President
From the depths of corporate life to proudly serving our country, Tina Semotan is an innate leader. She oversees the corporate support teams within the company, including human resources, company strategy, legal, safety, training, payroll and organizational development. She also leads all post-merger and acquisition integration activities. Tina’s success can be credited to her ability to stay calm in high pressure situations, make sharp decisions, and listen fairly to each employee. She has developed and honed these skills as Force Support Squadron Commander for the Wisconsin Air National Guard. Tina holds a bachelor’s degree in business from the University of Wisconsin-Oshkosh and is certified at the master level for command and leadership by the University of the Air Force.


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