The key to being innovative is keeping up with the latest news and trends. In today’s world, this is often accomplished by reading news sources and skimming websites; however, this type of information tends to be limited. The real value comes from speaking with others in the industry and hearing their personal anecdotes and advice. Yes, I’m talking about attending conferences. Whether attending as a listener or a presenter, there are a multitude of benefits, including learning about new areas of expertise, hearing issues firsthand from clients, and networking with other industry professionals.