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Rules of Engagement

Customer Engagement is not a new concept, but as of late, it has been a hot topic in every industry. The constant conversation that exists between companies and customers is becoming more and more important – and accessible – than ever. In order to keep that conversation going, brands have to listen to what consumers want. On the flip side, those same consumers have to feel compelled enough to participate in that same conversation. As you can see, this new wave of engagement requires some extra effort from both parties, but what can companies do to encourage that kind of participation from their target audience?

Oh No, Not the "D" Word!

If there is one word that we in the water conservation world dread the most, it’s the “D” word. You’ve undoubtedly heard the term; it’s on every news channel from local to national and even international stations as soon as those hot summer months hit the forecast. You know, those months where the lush green landscapes we love to play in are being threatened by the crispy brown edges that signify a lack of moisture. The same months where the lakes we count on for a refreshing swim start to lose their springtime high water levels. Maybe you already know where I’m going with this, but if you’re not getting warm yet, let me help. The “D” word that I’m referring to, one of the largest topics of conversation during those high-temperature months, is “Drought.” Cue the sprinkler system shutoffs.

THE FOREFRONT OF INNOVATION

Want to stay abreast of regulatory updates, inspiring innovations and thought leadership related to grid optimization? Welcome to our blog, where Franklin Energy’s experts come to delve into everything you need to know to stay at the top of your game in our ever-changing environment.

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