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How Electric Vehicles are Driving Utilities to New Opportunities

Electricity is becoming the fuel of choice for mobility, launching electric vehicles (EV) into mainstream society at full velocity. And while EVs may not have yet reached widespread adoption in the United States today, Rocky Mountain Institute predicts sales of electric vehicles could account for one-fifth of new car sales globally by 2025. 

7 Steps for Implementing a Successful Behavior Change Program

Behavior change is difficult in any context. As the late English writer Samuel Johnson once said, “The chains of habit are too weak to be felt, until they are too strong to be broken.”

We all harbor some degree of resistance to changing habits. It is common to become so familiar with a routine that it becomes a source of comfort. That’s why becoming more energy efficient, though appealing on paper, is a much more strenuous effort than it initially seems.

Changing habits and behavior is best achieved through support, reminders, incentives, community pressure, goal setting, and more. Finding a successful strategy is critical to behavior change, but this process is often challenging. Enter the new ACEEE report “Reducing Energy Waste through Municipally Led Behavior Change Programs,” which established a sequence of seven steps for local governments to shape viable municipally led behavior change programs. Let’s break these steps down and explore how they work.

Three Psychology-Backed Messaging Hacks for Home Energy Assessors

Home energy assessments offer a rare opportunity for energy efficiency programs:face-to-face, individual attention from consumers who are motivated to make a change. This is one of the few times utilities are able to hear a homeowner’s specific concerns and offer unique, tailored energy efficiency upgrade options.

Welcome to the Party

There have been lots of new firms, mergers and acquisitions in our industry lately. To those organizations that have recently been talking about customer engagement and expanded service offerings: Welcome to the party! We’ve been wondering when you’d arrive.

The Whole Enchilada

FREE CFL’s! Scratch that. FREE LED’s! Scratch that. FREE...smart thermostats? Etc., etc., etc. Engage the customer with enticing free energy efficiency products, reminding them that they will SAVE ENERGY and SAVE MONEY. Boom. Your job is done, right? Enter smart grid optimization. Enter a new world where customers are becoming part of the process, not just as benefactors but rather engaged decision makers. 

THE FOREFRONT OF INNOVATION

Want to stay abreast of regulatory updates, inspiring innovations and thought leadership related to grid optimization? Welcome to our blog, where Franklin Energy’s experts come to delve into everything you need to know to stay at the top of your game in our ever-changing environment.

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