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Three Psychology-Backed Messaging Hacks for Home Energy Assessors

Home energy assessments offer a rare opportunity for energy efficiency programs:face-to-face, individual attention from consumers who are motivated to make a change. This is one of the few times utilities are able to hear a homeowner’s specific concerns and offer unique, tailored energy efficiency upgrade options.

Welcome to the Party

There have been lots of new firms, mergers and acquisitions in our industry lately. To those organizations that have recently been talking about customer engagement and expanded service offerings: Welcome to the party! We’ve been wondering when you’d arrive.

The Whole Enchilada

FREE CFL’s! Scratch that. FREE LED’s! Scratch that. FREE...smart thermostats? Etc., etc., etc. Engage the customer with enticing free energy efficiency products, reminding them that they will SAVE ENERGY and SAVE MONEY. Boom. Your job is done, right? Enter smart grid optimization. Enter a new world where customers are becoming part of the process, not just as benefactors but rather engaged decision makers. 

Marketplace Enhancements for Your Online Store

As utility customers grow and change, the services and products they need—and the shopping experience to buy them—do too. That’s why marketplace enhancements might be a good upgrade for your online store. These enhancements can:

What is a Home Utility Report?

A home utility report (HUR) is a report that’s compiled and emailed or sent to customers from their energy provider. It details their home energy use, similar to the miles-per-gallon sticker on the window of a new car. The report compares the consumer’s energy use to approximately 100 occupied homes in the area that are similar to theirs in size, type (condo, apartment or single-family dwelling) and the heating sources they use. It also compares their own use from year to year.

THE FOREFRONT OF INNOVATION

Want to stay abreast of regulatory updates, inspiring innovations and thought leadership related to grid optimization? Welcome to our blog, where Franklin Energy’s experts come to delve into everything you need to know to stay at the top of your game in our ever-changing environment.

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