In part one of this four-part series, we discussed how to use customer journey mapping in your utility.
Are you using customer journey mapping to optimize your customers’ experiences with your utility? If not, it’s time to start.
In our previous blog on this topic, we discussed the different stages of the customer journey and how they relate to your customers’ evolving experience with your utility. In this blog, we’ll discuss how to create a customer journey map to help you understand each interaction customers have with your brand.