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Rules of Engagement

Customer Engagement is not a new concept, but as of late, it has been a hot topic in every industry. The constant conversation that exists between companies and customers is becoming more and more important – and accessible – than ever. In order to keep that conversation going, brands have to listen to what consumers want. On the flip side, those same consumers have to feel compelled enough to participate in that same conversation. As you can see, this new wave of engagement requires some extra effort from both parties, but what can companies do to encourage that kind of participation from their target audience?

Announcing Our Annual Experts of Tomorrow Scholarship

With new technology emerging all the time and innovations abounding at every turn, our industry is filled with change. This isn’t slowing down any time soon, but Franklin Energy stays at the forefront of grid optimization by continuously looking toward the future and what’s coming next. One of the ways we believe in effectively serving the utility of the future is by paving the way for our industry’s future leaders, which is why we are proud to announce our fifth annual Experts of Tomorrow scholarship.

How technology is revolutionizing online learning

Online learning is evolving at the speed of light—or at least at the speed of the internet. That’s why it’s important to keep up with the new ways today’s students learn and the increasing role of technology in education. But education no longer pertains to children, in the classroom of life, adults and children alike are on a constant learning continuum. Technology and education have never been more synonymous than they are today.

Gamification: The new culture of program engagement

The term “engagement” seems to have landed itself onto this decade’s list of popular buzzwords. Whether it is in business or in our daily lives, the term is used (and used often) to describe how we interact with a brand, product or concept.

At its core, the term is used to describe the model of how information is passed back and forth between a provider and a consumer, as opposed to information being projected at a consumer with zero reciprocation. Engagement has become the goal, rather than simply the model of communication, and is currently the key to any business’s success. Businesses want consumers to interact with their products, provide feedback and ultimately feel like investors in the product they are buying, using, or consuming.

Oh No, Not the "D" Word!

If there is one word that we in the water conservation world dread the most, it’s the “D” word. You’ve undoubtedly heard the term; it’s on every news channel from local to national and even international stations as soon as those hot summer months hit the forecast. You know, those months where the lush green landscapes we love to play in are being threatened by the crispy brown edges that signify a lack of moisture. The same months where the lakes we count on for a refreshing swim start to lose their springtime high water levels. Maybe you already know where I’m going with this, but if you’re not getting warm yet, let me help. The “D” word that I’m referring to, one of the largest topics of conversation during those high-temperature months, is “Drought.” Cue the sprinkler system shutoffs.

THE FOREFRONT OF INNOVATION

Want to stay abreast of regulatory updates, inspiring innovations and thought leadership related to grid optimization? Welcome to our blog, where Franklin Energy’s experts come to delve into everything you need to know to stay at the top of your game in our ever-changing environment.

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