Demand response programs can be valuable to both utilities and to customers alike, especially as their potential continues to expand as the grid is modernized. When deployed strategically, demand response programs can help consumers by reducing or maintaining rates and ensuring more reliable service. Additionally, demand response programs can provide incentives to help offset the costs of adopting smart home technology or building-management system upgrades that may not have been considered otherwise. Finally, demand response programs can act as a catalyst for consumer energy awareness and engagement. They create additional opportunities for utilities to educate and communicate with customers on the benefits of program participation and to glean insights that may help them receive additional incentives in the future.