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The Whole Enchilada

FREE CFL’s! Scratch that. FREE LED’s! Scratch that. FREE...smart thermostats? Etc., etc., etc. Engage the customer with enticing free energy efficiency products, reminding them that they will SAVE ENERGY and SAVE MONEY. Boom. Your job is done, right? Enter smart grid optimization. Enter a new world where customers are becoming part of the process, not just as benefactors but rather engaged decision makers. 

Let's Hear It for 2019!

As we close the chapter of 2018 and look ahead with a resurgence of a positive outlook to meet whatever fate might bring us in 2019, we are once again at a point of making decisions. Decisions about what parts of our past year we will take with us as learning opportunities, decisions about which parts of the past year we will choose to let go, and finally, decisions about what we will do differently in the year ahead. It is one of the most powerful times of the year because we get to decide how we will move forward, both as a business and as individuals. Our goal as a company is to continue to grow, to make a difference and provide opportunities that are impactful in our employees’ lives. A few years back, we had our employees make a video about how Franklin Energy had affected their lives. To this day, we still feel like it was one of the most powerful videos we have made as an organization. Employees held signs that stated messages about allowing them to buy their first house, giving them the opportunity to manage others, meeting their spouse, finishing certifications or getting degrees, being able to travel, making true friendships and so much more. All because we came together at Franklin Energy. 

Your New Website is Closer Than You Think

Website redesigns are tough. They’re stressful, they require lots of energy and resources, they take a lot of time, and they’re pricey. In fact, the average small to medium-sized business website costs anywhere from $15,000 to $80,000.

Designing Your Utility Website for Search Engine Optimization (SEO)

Your website has the potential to be your biggest asset. But, if your beautifully designed website isn’t easy for your customers to find, it can also be your biggest roadblock to success.

When customers have questions, or are looking for information about a purchase, they search online using a search engine like Google. Through an ever-changing set of top-secret algorithms, Google aims to show visitors information that best matches their search intent within the first few results. Just how accurate is Google? The top Google result has a 33 percent chance of getting clicked, and the lower your website ranks below that, the more drastically your chances of getting clicked decrease.

So how can you optimize the design of your utility website to get it popping up in prime position?

Merging Traditional Program Marketing with Digital Marketing

Mobile devices have transformed the way people consume media. Did you know that, on average, users now spend nearly 2 hours per day on their smartphones, compared with just 1.5 hours watching TV? But market analysis giant Price Waterhouse Coopers predicts that spending on traditional advertising in 2020 will still be greater than on digital.

THE FOREFRONT OF INNOVATION

Want to stay abreast of regulatory updates, inspiring innovations and thought leadership related to grid optimization? Welcome to our blog, where Franklin Energy’s experts come to delve into everything you need to know to stay at the top of your game in our ever-changing environment.

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