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Designing Your Utility Website for Search Engine Optimization (SEO)

Your website has the potential to be your biggest asset. But, if your beautifully designed website isn’t easy for your customers to find, it can also be your biggest roadblock to success.

When customers have questions, or are looking for information about a purchase, they search online using a search engine like Google. Through an ever-changing set of top-secret algorithms, Google aims to show visitors information that best matches their search intent within the first few results. Just how accurate is Google? The top Google result has a 33 percent chance of getting clicked, and the lower your website ranks below that, the more drastically your chances of getting clicked decrease.

So how can you optimize the design of your utility website to get it popping up in prime position?

Merging Traditional Program Marketing with Digital Marketing

Mobile devices have transformed the way people consume media. Did you know that, on average, users now spend nearly 2 hours per day on their smartphones, compared with just 1.5 hours watching TV? But market analysis giant Price Waterhouse Coopers predicts that spending on traditional advertising in 2020 will still be greater than on digital.

7 Reasons The Traditional Web Design Process is Broken

When’s the last time you stopped and thought about how your website is performing? Have you ever thought to look beyond the generic Google Analytics numbers you pull (or maybe don’t pull) each month and ask yourself if your website is actually working for you? Getting these answers are not as daunting as you might think – at least, not if you abandon the traditional web design process. It had its day in the sun, but growth-driven design (GDD) is the new method of web design that will take your site from collecting cobwebs to driving major growth. But why, exactly, should we throw traditional web design out the window?

Customer Journey Mapping Series: Key Things to Remember when Making and Using a Customer Journey Map

In this series, we’re breaking down everything you need to know to use customer journey maps in your utility. If you’re just checking in, start with the what, why, and how blog entries.

Fewer than half of marketers feel confident their organization understands their customer journey. This could be because the sheer number of customer engagement channels available now makes it far more difficult to establish how different points of contact are perceived. Achieving a single view of the customer may be particularly challenging for large multifunctional organizations like utilities compared to smaller companies, for similar reasons—their systems are perhaps just too large and complex to track effectively.

Root, Root, Root for the Marketing Team!

It’s the bottom of the ninth. The bases are loaded, and your team is up to bat. Everyone on the field is hoping for that game-winning hit, but your dug-out is empty. You’ve exhausted all your best hitters, with no success at bringing in the run that will clinch the game. It’s time to put Franklin Energy in, coach. We’ve been getting ready for this all night.

THE FOREFRONT OF INNOVATION

Want to stay abreast of regulatory updates, inspiring innovations and thought leadership related to grid optimization? Welcome to our blog, where Franklin Energy’s experts come to delve into everything you need to know to stay at the top of your game in our ever-changing environment.

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