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Consumer Sentiment Pulse #2: Which Segments are Ready for Restart?

If you missed it, be sure to go back and catch blog #1 in our Consumer Sentiment Pulse series!

Consumer Sentiment You Can Use

As our teams reflect on the crisis caused by the COVID-19 pandemic and we start to go back to market in this new normal, we recognize that some business components necessitated by the pandemic have become an integral part of our strategy and marketing, both now and in the future. We are confident in our new methods of using data to continue evolving our services in ways that provide more value to our clients and their customers. The focus on regular research of consumer sentiment is one of those components that have become essential. When we launched our Consumer Pulse Survey in April, we knew it would help inform our strategy and go-to-market approach. We didn’t initially anticipate carrying these surveys forward into our new normal, but they have proven vital to our teams and clients.

Building and Maintaining Your Utility Website's SEO

Anyone can start a business on the Internet, but how well it’s marketed is the difference between success and failure.

The Whole Enchilada

FREE CFL’s! Scratch that. FREE LED’s! Scratch that. FREE...smart thermostats? Etc., etc., etc. Engage the customer with enticing free energy efficiency products, reminding them that they will SAVE ENERGY and SAVE MONEY. Boom. Your job is done, right? Enter smart grid optimization. Enter a new world where customers are becoming part of the process, not just as benefactors but rather engaged decision makers. 

Let's Hear It for 2019!

As we close the chapter of 2018 and look ahead with a resurgence of a positive outlook to meet whatever fate might bring us in 2019, we are once again at a point of making decisions. Decisions about what parts of our past year we will take with us as learning opportunities, decisions about which parts of the past year we will choose to let go, and finally, decisions about what we will do differently in the year ahead. It is one of the most powerful times of the year because we get to decide how we will move forward, both as a business and as individuals. Our goal as a company is to continue to grow, to make a difference and provide opportunities that are impactful in our employees’ lives. A few years back, we had our employees make a video about how Franklin Energy had affected their lives. To this day, we still feel like it was one of the most powerful videos we have made as an organization. Employees held signs that stated messages about allowing them to buy their first house, giving them the opportunity to manage others, meeting their spouse, finishing certifications or getting degrees, being able to travel, making true friendships and so much more. All because we came together at Franklin Energy. 

Your New Website is Closer Than You Think

Website redesigns are tough. They’re stressful, they require lots of energy and resources, they take a lot of time, and they’re pricey. In fact, the average small to medium-sized business website costs anywhere from $15,000 to $80,000.

THE FOREFRONT OF INNOVATION

Want to stay abreast of regulatory updates, inspiring innovations and thought leadership related to grid optimization? Welcome to our blog, where Franklin Energy’s experts come to delve into everything you need to know to stay at the top of your game in our ever-changing environment.

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