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Driving a Seamless Customer Experience

In the energy efficiency business, it is common for utilities to offer a portfolio of a dozen energy savings programs implemented by several third-party implementors. However, this can result in a confusing digital customer experience. Programs are advertised inconsistently, using different branding and messaging, making it difficult for customers to navigate program information and expectations. The disjointed process may even prevent customers from engaging altogether.

Digital Engagement is Critical During This Time

Staying hands off in today’s touchless world can be difficult. Especially when you rely on in-person interaction with your customers to reach goals and achieve savings. 

Achieving Higher Engagement in Hard-to-Reach Markets

Energy efficiency programs can have a big impact on hard-to-reach markets like small business, multifamily, and rural or low-income communities. With significant opportunity for energy and money savings derived from these programs, your commercial customers could potentially boost their bottom line, enabling them to be more competitive in today’s market. And for your residential customers, energy efficiency programs can literally help keep the lights on. With the staggering benefits, energy efficiency programs are an obvious win-win for both the customer and the utility, right?

How Electric Vehicles are Driving Utilities to New Opportunities

Electricity is becoming the fuel of choice for mobility, launching electric vehicles (EV) into mainstream society at full velocity. And while EVs may not have yet reached widespread adoption in the United States today, Rocky Mountain Institute predicts sales of electric vehicles could account for one-fifth of new car sales globally by 2025. 

Innovation Sprint Recap - December 2019

Did I think the most professionally fulfilling week of my life would be after being locked away in a too-small conference room with just a sliver of a window in the middle of a cold snap in December? No. Was it? Yes.

THE FOREFRONT OF INNOVATION

Want to stay abreast of regulatory updates, inspiring innovations and thought leadership related to grid optimization? Welcome to our blog, where Franklin Energy’s experts come to delve into everything you need to know to stay at the top of your game in our ever-changing environment.

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