<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1941600816167938&amp;ev=PageView&amp;noscript=1">

BLOG

7 Tips for Overcoming Participation Barriers in Small Business Energy Efficiency Programs

For most gas and utility companies, small businesses make up the vast majority of accounts within the commercial and industrial customer base. It makes sense, then, to target energy efficiency programs to your retail, grocery, restaurant, office and other smaller, nonresidential customers.

But as the new ACEEE report “Big Opportunities for Small Business: Successful Practices of Utility Small Commercial Energy Efficiency Programs” points out, that can be easier said than done.

Don’t Be Intimidated by B2B Marketing

Poring over (or skimming) hundreds of emails, looming deadlines, back-to-back meetings, and chatty Kathy or Larry hovering over your cube wall…there’s only so much time in a day and too many distractions one person can take.

Phone Consultations Don’t Have to Be a Nightmare

Contact centers are supposed to back your services. To support customers at an instant whether via text, calls or emails. This is the whole point - To be there. To answer questions. To help customers order a product or sign up for your program.

So why do they have such a nightmare reputation? Because, many were a nightmare to deal with in the past – a time suck that led to dead ends, a cold voice on the other end, or endless prompts. (Please hold, while we shake our heads.)  

Debunking Small Businesses as a ‘Difficult’ Market

The small business market seems predestined with its “hard to reach” typecast slapped across every storefront. Dare we even say it’s too difficult to bother targeting? Yet as the saying goes, sometimes what seems like hard work is worth the effort.

Five Keys to an Effective Energy Assessment Report

Our firm completes tens of thousands of energy assessments each year.  The objective and design of the report is to prompt customers to install recommended energy efficiency measures. The end goal being to achieve savings that help the customer, yet also meet our clients’ desired results. 

THE FOREFRONT OF INNOVATION

Want to stay abreast of regulatory updates, inspiring innovations and thought leadership related to grid optimization? Welcome to our blog, where Franklin Energy’s experts come to delve into everything you need to know to stay at the top of your game in our ever-changing environment.

Subscribe to Email Updates

Recent Posts