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Engaging Your Customers in a Touchless Environment

When it comes to energy efficiency, most customers want to get involved. They’re actively looking for ways to reduce their carbon footprint, engage in sustainability and become more educated in regard to their energy usage. Both residential and commercial customers believe that improving energy efficiency in their home or business is the fastest, most affordable and largest single solution for simultaneously saving both energy and money.  

So, if customers are so keen to get involved, why are utilities still finding many of their programs aren’t meeting goals—savings or participation?

Driving a Seamless Customer Experience

In the energy efficiency business, it is common for utilities to offer a portfolio of a dozen energy savings programs implemented by several third-party implementors. However, this can result in a confusing digital customer experience. Programs are advertised inconsistently, using different branding and messaging, making it difficult for customers to navigate program information and expectations. The disjointed process may even prevent customers from engaging altogether.

Email Best Practices for Utilities Backed by Research and User Testing

If you haven't heard already, Franklin Energy and AM Conservation Group's Innovation Lab works to bring ongoing innovation to our clients, prospective clients, partners, and the industry at large. One of the results of these efforts is verified best practices for the industry to follow. In a recent Innovation Project about Acquisition Message Testing, we learned email best practices for utilities to follow when communicating with customers.

We're Ready to Return

As cities and states throughout the country have begun to lift shelter-at-home orders, our teams have stood ready. In fact, our experts are safely and effectively delivering services as we speak—and we couldn’t be prouder of their accomplishments. It’s been an unpredictable road, but we’ve prioritized traveling down it as safely and respectfully as possible for both our clients and their customers.

Full Steam Ahead

As stay-at-home orders are lifted, businesses reopen and programs restart, we remain optimistic about the future of our industry. While the development of new technology—like virtual energy audits and touchless installation support—has undoubtedly changed the landscape of energy efficiency, it's important to keep traditional programs in mind as well. Relying on a mix of brand-new offerings and proven reliable services is the key to success for the utility of the future.

THE FOREFRONT OF INNOVATION

Want to stay abreast of regulatory updates, inspiring innovations and thought leadership related to grid optimization? Welcome to our blog, where Franklin Energy’s experts come to delve into everything you need to know to stay at the top of your game in our ever-changing environment.

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