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Why Smart Speakers Offer Huge Opportunities for Utilities

Voice-controlled smart speakers like Echo and Google Home are transforming the way we interact with data in the home.

In a recent US survey, 27 percent of respondents said they own a smart speaker already, and many more have indicated interest in adopting the technology in the near future.

How Utilities Can Win Digital Relevance

When it comes to delivering valuable digital customer experiences, utilities are among the worst-performing industry groups, according to market analysts J.D. Power. We know customers love using smartphones and laptops for banking, shopping, managing travel plans, and more —yet for one-third of energy consumers, interacting with their provider’s digital channels feels like a trip back to the dark ages.

How Amazon, Netflix and Uber are Changing Energy Use

Consumer preferences have been changing, and now more than ever it appears that Americans are driving less, staying home more – and saving energy. This trend has had some major impacts, but one of the biggest is its effect on national energy usage.

EVs Could Drive 38% Rise in U.S. Electric Demand

Energy usage in the United States has been flat over the past years. But electric vehicles (EVs) could represent a revival for utility companies. Rising demand for fueling these cars could be the reason for energy usage growth of 80 terawatt-hours per year.

Merging Traditional Program Marketing with Digital Marketing

Mobile devices have transformed the way people consume media. Did you know that, on average, users now spend nearly 2 hours per day on their smartphones, compared with just 1.5 hours watching TV? But market analysis giant Price Waterhouse Coopers predicts that spending on traditional advertising in 2020 will still be greater than on digital.

THE FOREFRONT OF INNOVATION

Want to stay abreast of regulatory updates, inspiring innovations and thought leadership related to grid optimization? Welcome to our blog, where Franklin Energy’s experts come to delve into everything you need to know to stay at the top of your game in our ever-changing environment.

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