Get #Social

Do you have a Facebook page? Are you on Instagram? Use hashtags? What’s your Twitter handle? Sounds like a foreign language. But, you still want to be social. You add a profile photo and quick “about” section to each platform, simply to exist for your customers, to have a presence, a seat at the social media table. It’s better than nothing, right?

Analytics to Drive Demand-Side Management Program Results

A sea of change is upon us in the world of analytics. Business intelligence (BI) software is undergoing a vast transformation, from rigid, slow and overly technical to user-friendly, intuitive and responsive. Similar to the way quantitative analysts revolutionized the financial industry in the 1990s, the new analytics are changing the way companies do business—one key function at a time. Those taking the lead in analytic organizations are integrating data into the decision-making process and turning it into real time, pragmatic insights.

For demand-side management (DSM) programs, we need to make better, faster decisions using high-quality data and cutting-edge analytics. Here are three big technology trends that will take DSM programs to a whole new level.


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