Customer Engagement is not a new concept, but as of late, it has been a hot topic in every industry. The constant conversation that exists between companies and customers is becoming more and more important – and accessible – than ever. In order to keep that conversation going, brands have to listen to what consumers want. On the flip side, those same consumers have to feel compelled enough to participate in that same conversation. As you can see, this new wave of engagement requires some extra effort from both parties, but what can companies do to encourage that kind of participation from their target audience?