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Laurel Gerdine

Senior Director of Program Marketing and Outreach
With extensive experience in marketing and leadership across a wide variety of businesses and industries, Laurel Gerdine knows how to deliver powerful results. She leads a growing team of account leaders, creatives, and marketing specialists to design and execute leading-edge integrated marketing programs in the implementation of service programs for utilities. Laurel’s team is responsible for developing new marketing ideas to impact results in a cost-effective manner. She holds a bachelor’s degree in economics from Northwestern University and an MBA from Harvard Business School.
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Recent Posts

Consumer Sentiment You Can Use

Over the last six weeks, we’ve been working hard to plan restarts and help our clients reimagine energy efficiency programs in this new normal. Over the course of my entire marketing and service operations career, I have never witnessed a time when consumer sentiment and voice of customer have been more important.

Customer Engagement Shouldn’t Be a Fairy Tale

Once upon a time, there was a utility with a big problem: they weren’t reaching enough customers. They tried everything: offering more incentives, creating advertisements, and even knocking on the doors of potential customers to chat. But sadly, nothing was working.

THE FOREFRONT OF INNOVATION

Want to stay abreast of regulatory updates, inspiring innovations and thought leadership related to grid optimization? Welcome to our blog, where Franklin Energy’s experts come to delve into everything you need to know to stay at the top of your game in our ever-changing environment.

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Recent Posts