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Laurel Gerdine

Senior Director of Program Marketing and Outreach
With extensive experience in marketing and leadership across a wide variety of businesses and industries, Laurel Gerdine knows how to deliver powerful results. She leads a growing team of account leaders, creatives, and marketing specialists to design and execute leading-edge integrated marketing programs in the implementation of service programs for utilities. Laurel’s team is responsible for developing new marketing ideas to impact results in a cost-effective manner. She holds a bachelor’s degree in economics from Northwestern University and an MBA from Harvard Business School.
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Recent Posts

Consumer Sentiment Pulse #2: Which Segments are Ready for Restart?

If you missed it, be sure to go back and catch blog #1 in our Consumer Sentiment Pulse series!

Consumer Sentiment You Can Use

As our teams reflect on the crisis caused by the COVID-19 pandemic and we start to go back to market in this new normal, we recognize that some business components necessitated by the pandemic have become an integral part of our strategy and marketing, both now and in the future. We are confident in our new methods of using data to continue evolving our services in ways that provide more value to our clients and their customers. The focus on regular research of consumer sentiment is one of those components that have become essential. When we launched our Consumer Pulse Survey in April, we knew it would help inform our strategy and go-to-market approach. We didn’t initially anticipate carrying these surveys forward into our new normal, but they have proven vital to our teams and clients.

Consumer Sentiment Pulse #1: Sentiment You Can Use

Over the last six weeks, we’ve been working hard to plan restarts and help our clients reimagine energy efficiency programs in this new normal. Over the course of my entire marketing and service operations career, I have never witnessed a time when consumer sentiment and voice of customer have been more important.

Customer Engagement Shouldn’t Be a Fairy Tale

Once upon a time, there was a utility with a big problem: they weren’t reaching enough customers. They tried everything: offering more incentives, creating advertisements, and even knocking on the doors of potential customers to chat. But sadly, nothing was working.


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Recent Posts