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Surprising Customer Engagement Trends Learned Through User Testing

Energy efficiency programs deliver a host of benefits for utilities and their customers alike. Energy efficiency helps utilities manage high demand, which makes it easier to provide reliable service to customers. Energy efficiency and demand response programs also have the potential to free up in-demand energy resources in much less time and more cost effectively than other opportunities. 

Engaging Your Customers in a Touchless Environment

When it comes to energy efficiency, most customers want to get involved. They’re actively looking for ways to reduce their carbon footprint, engage in sustainability and become more educated in regard to their energy usage. Both residential and commercial customers believe that improving energy efficiency in their home or business is the fastest, most affordable and largest single solution for simultaneously saving both energy and money.  

So, if customers are so keen to get involved, why are utilities still finding many of their programs aren’t meeting goals—savings or participation?

It's Time to Implement Touch-Free Programs

Many of us are slowly getting used to our ‘new normal.’ It's certainly different than the routines we have relied upon for years, and it's taken a bit of adjustment, which can sometimes be unpleasant. For your customers, that adjustment may include loss of income, kids taking classes online or finally having more time to complete projects around the house. Maybe all the above.

How technology is revolutionizing online learning

Online learning is evolving at the speed of light—or at least at the speed of the internet. That’s why it’s important to keep up with the new ways today’s students learn and the increasing role of technology in education. But education no longer pertains to children, in the classroom of life, adults and children alike are on a constant learning continuum. Technology and education have never been more synonymous than they are today.

THE FOREFRONT OF INNOVATION

Want to stay abreast of regulatory updates, inspiring innovations and thought leadership related to grid optimization? Welcome to our blog, where Franklin Energy’s experts come to delve into everything you need to know to stay at the top of your game in our ever-changing environment.

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