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Alicia Renner

Residential Product Marketing Manager
Alicia Renner has proven her marketing expertise in the industry many times over. She ensures large-scale program participation in residential portfolios and programs through well-crafted, integrated marketing campaigns encompassing both digital and traditional tactics. Alicia is an energetic self-starter, well-versed in marketing, communications, and brand management. Alicia holds a master’s degree in marketing and general administration from Central Michigan University.
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Recent Posts

Merging Traditional Program Marketing with Digital Marketing

Mobile devices have transformed the way people consume media. Did you know that, on average, users now spend nearly 2 hours per day on their smartphones, compared with just 1.5 hours watching TV? But market analysis giant Price Waterhouse Coopers predicts that spending on traditional advertising in 2020 will still be greater than on digital.

Root, Root, Root for the Marketing Team!

It’s the bottom of the ninth. The bases are loaded, and your team is up to bat. Everyone on the field is hoping for that game-winning hit, but your dug-out is empty. You’ve exhausted all your best hitters, with no success at bringing in the run that will clinch the game. It’s time to put Franklin Energy in, coach. We’ve been getting ready for this all night.

Our Expertise Runs Deep. Our Services Close Gaps.

Whether you order at a bistro or purchase a big ticket item, you want options. The freedom to choose what you want exactly how you want it. Your taste is particular and precise. Extra foam, hold the whipped cream. Those designer frames must have polarized lenses, anti-reflective coating and a two-year warranty.  


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