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New Strategies for Supporting Supermarkets in Demand Response Participation

When you walk into a supermarket, it’s never silent. There are usually squeaking carts being pushed, children asking their parents for candy, and cashiers making small talk with the shoppers. However, even if you were to be the only person standing in the store, it still wouldn’t be quiet. You would be able to hear the buzz of the lights overhead and the humming given off by the vast amount of appliances used to keep food fresh. With aisle after aisle of electricity-hogging refrigerators and freezers, supermarkets seem like they would be demand-response program superstars. And yet, few grocers participate in utilities’ demand-response initiatives.

Introducing the New Franklin Energy

Have you noticed anything new about Franklin Energy?  Our look has changed, and that’s because we’ve changed – for the better. As of January 1st, Franklin Energy and GoodCents have officially begun combining into the new Franklin Energy.

Five Trends Affecting DSM for 2018

We are in the Age of Disruption. Companies like Apple, Amazon, Uber, Airbnb, and Netflix have become the new norm.  The utility industry is not immune, either. In fact, the first page of the August DOE report to Secretary Perry states, “The U.S. electricity industry is facing unprecedented changes.” For those of us in the industry, this is not new news. We feel it every day. As 2017 comes to a close and we get ready for a new year, I have sorted through the news, hype, and commentary and created a list of the top trends for 2018 that are affecting the design and implementation of demand-side management programs.

Leave No City Behind

Through an acquisition, Freeborn-Mower Cooperative Services, a rural electric cooperative headquartered in Albert Lea, Minn., tripled in size overnight. Jumping from 6,000 members to 20,000, this growth was a blessing in terms of economic growth. On the flip side, the utility’s mandated spending and energy saving requirements from the state of Minnesota suddenly tripled, putting pressure on the utility to up its energy efficiency game in a big way.

The co-op wisely considered that the end game wasn’t just energy efficiency – it was also customer relations. A lot of the new members probably weren’t even aware that their electricity provider had changed – and they certainly weren’t aware of Freeborn-Mower Cooperative Services’ energy efficiency offerings.

But what was the best way to reach all these new customers?  Both mass and direct marketing have their limitations when it comes to reaching such a large market with so many individual businesses. Instead, a small business blitz approach was used. 

What exactly is this tactic, and why was it so effective?

Energy Efficiency Experts of Tomorrow Scholarship

The goal of Franklin Energy is to help utility customers manage their energy usage and meet energy goals. We make strides to reach this goal every day through implementing new programs and promoting energy-efficient behavior. But why stop there? For the fourth year in a row, we are going a step further in supporting future generations by offering our annual Energy Efficiency Experts of Tomorrow Scholarship.


Want to stay abreast of regulatory updates, inspiring innovations and thought leadership related to grid optimization? Welcome to our blog, where Franklin Energy’s experts come to delve into everything you need to know to stay at the top of your game in our ever-changing environment.

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