A Guide to Customer Personas

It’s not always easy to reach people. In the past, customers would tune their radio dials to the most popular programs and be guaranteed to hear a short audio advertisement. Or they would unfailingly page through their newspapers, noticing the attention-grabbing deals at the bottoms of the pages. They would even take the time to open the mail the postal worker would deliver, holding colorful coupons in their hands. However, over time, media has become much more personalized. Now, people can download their own music or podcasts rather than tune in to the radio. They decide which news they want to see, and they get it sent right to their phones. We can’t reach consumers like we have in the past, because they are now the ones in control of their own media consumption. It’s no longer about putting a message out and hoping people will connect with it; now, messages need to be personalized and tailored to consumers. Rather than being left in the dust, we need to adjust with the times.

Our Capabilities are Growing with a New Addition to the Franklin Energy Family: Planet Ecosystems

If you try something once and don’t like it, the odds are that you won’t bother trying it again. This is how customers see their interactions with businesses; if they aren’t outstanding, why bother going back? It has generated a much more customer-centric mindset among businesses all over the globe as everyone vies for consumers’ attention and ultimately their loyalty.

Outlook for Utility Regulation: Hopes and Predictions from Survey Respondents

Innovation is occurring so quickly for electrical utilities that policymakers can’t keep up. Consequently, outmoded regulations were an overwhelming concern for the more than 600 U.S. and Canadian utility company executives who participated in Utility Dive’s 2017 State of the Electric Utility Survey.

A Beginner's Guide to Understanding Google Analytics Data

While they may be overused at times, we hear business buzzwords tossed around our offices every day. You’ve probably heard words and phrases like “innovation,” “best practices,” “thought leadership,” and “millennials” so many times that you’ve dreamt about them. Many of these buzzwords come from cultural trends and common goals among organizations. If your utility or energy company’s lexicon includes words like “data-driven analytics,” you can thank Google Analytics for that.

Google Analytics, a free data-collecting service, now shapes how businesses of all types handle their marketing strategy. But, as a recent post on Search Engine Watch noted, it’s easy to misunderstand the terms Google Analytics uses, its metrics and features, and how it collects and reports data. Let’s break down some of the terminology in order to provide a better idea of exactly what it is that Google Analytics is trying to tell us.

Food for Thought: Making the Case for an iDSM Sandwich

A few years ago on a weekend scouting adventure, we had a morning cook-off. Knowing the audience was chiefly tween boys, my son and I conducted rigorous scientific analysis and determined that donuts, eggs, bacon, and cheese could be a strong combination; these ingredients are great on their own, but they’re wickedly delicious together. As we were driving out on Friday night, we stopped to pick up a couple dozen Krispy Kreme donuts, eggs to match, a few pounds of cheese, and lots of bacon. When the time came to prepare our grand breakfast, we sliced the donuts in half, grilled them up, and inserted a proper over-easy egg, some crispy bacon, and a slice of cheese. Wow, it was delicious – and a winner!  


Want to stay abreast of regulatory updates, inspiring innovations and thought leadership related to grid optimization? Welcome to our blog, where Franklin Energy’s experts come to delve into everything you need to know to stay at the top of your game in our ever-changing environment.

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