Your website has the potential to be your biggest asset. But, if your beautifully designed website isn’t easy for your customers to find, it can also be your biggest roadblock to success.

When customers have questions, or are looking for information about a purchase, they search online using a search engine like Google. Through an ever-changing set of top-secret algorithms, Google aims to show visitors information that best matches their search intent within the first few results. Just how accurate is Google? The top Google result has a 33 percent chance of getting clicked, and the lower your website ranks below that, the more drastically your chances of getting clicked decrease.

So how can you optimize the design of your utility website to get it popping up in prime position?

Are your customers holding back on participating in home utility reporting? One of the biggest barriers to engagement is misunderstanding, so be sure you're all on the same page. Your customers probably have a laundry list of questions, but they don't know where to begin. Be prepared for any and every question they might have, starting with the basics. 

One of the keystones of Canada’s climate change initiatives is carbon pricing. According to the World Bank, this economically based method of reducing greenhouse gas emissions is used by dozens of countries and is increasingly supported by the private sector.

Mobile devices have transformed the way people consume media. Did you know that, on average, users now spend nearly 2 hours per day on their smartphones, compared with just 1.5 hours watching TV? But market analysis giant Price Waterhouse Coopers predicts that spending on traditional advertising in 2020 will still be greater than on digital.

Energy is a major business expense for agricultural producers. While U.S. farms have almost doubled their energy efficiency over the past 25 years, for most there are still big energy—and money—savings to be had. The American Council for an Energy Efficient Economy (ACEEE) estimates that the potential energy savings in the agricultural sector could amount to $1 billion per year.