Mobile devices have transformed the way people consume media. Did you know that, on average, users now spend nearly 2 hours per day on their smartphones, compared with just 1.5 hours watching TV? But market analysis giant Price Waterhouse Coopers predicts that spending on traditional advertising in 2020 will still be greater than on digital.
Energy is a major business expense for agricultural producers. While U.S. farms have almost doubled their energy efficiency over the past 25 years, for most there are still big energy—and money—savings to be had. The American Council for an Energy Efficient Economy (ACEEE) estimates that the potential energy savings in the agricultural sector could amount to $1 billion per year.
When’s the last time you stopped and thought about how your website is performing? Have you ever thought to look beyond the generic Google Analytics numbers you pull (or maybe don’t pull) each month and ask yourself if your website is actually working for you? Getting these answers are not as daunting as you might think – at least, not if you abandon the traditional web design process. It had its day in the sun, but growth-driven design (GDD) is the new method of web design that will take your site from collecting cobwebs to driving major growth. But why, exactly, should we throw traditional web design out the window?
In this series, we’re breaking down everything you need to know to use customer journey maps in your utility. If you’re just checking in, start with the what, why, and how blog entries.
Fewer than half of marketers feel confident their organization understands their customer journey. This could be because the sheer number of customer engagement channels available now makes it far more difficult to establish how different points of contact are perceived. Achieving a single view of the customer may be particularly challenging for large multifunctional organizations like utilities compared to smaller companies, for similar reasons—their systems are perhaps just too large and complex to track effectively.
Time-of-use (TOU) rates mean customers pay more for electricity when demand is higher and less in time periods that it is lower. They’re a great way to encourage people to use less energy at peak times, and more and more utilities across the United States are using TOU plans to help smooth load profiles. In California, for instance, time-variable rates will be the default by next year.
