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Engaging Your Customers in a Touchless Environment

When it comes to energy efficiency, most customers want to get involved. They’re actively looking for ways to reduce their carbon footprint, engage in sustainability and become more educated in regard to their energy usage. Both residential and commercial customers believe that improving energy efficiency in their home or business is the fastest, most affordable and largest single solution for simultaneously saving both energy and money.  

So, if customers are so keen to get involved, why are utilities still finding many of their programs aren’t meeting goals—savings or participation?

Driving a Seamless Customer Experience

In the energy efficiency business, it is common for utilities to offer a portfolio of a dozen energy savings programs implemented by several third-party implementors. However, this can result in a confusing digital customer experience. Programs are advertised inconsistently, using different branding and messaging, making it difficult for customers to navigate program information and expectations. The disjointed process may even prevent customers from engaging altogether.

Be the Change You Desire

We’ve all been there. We lose a loved one or experience some other tragic event in our lives. At first, the outpouring of support from family and friends is overwhelming. Depending on our culture, the pomp surrounding funeral arrangements or others offering support (though well-meaning) may be a bit disconcerting and overwhelming. And then, when it’s all over, the quietness starts. Days, weeks, and months may pass without so much as a word from anyone. We often go from overwhelming attention to deafening silence.

Press Release: Franklin Energy Announces Founder Paul Schueller Moving to Board of Directors, Industry Veteran Jim Madej New CEO

PORT WASHINGTON, Wis. – Franklin Energy and AM Conservation Group, the leading demand side management firm in the utility industry, announced today the appointment of Jim Madej as the company’s new chief executive officer. Madej succeeds founder Paul Schueller, who has served as CEO since Franklin Energy’s inception in 1994 and recently announced his transition to the company’s board of directors. Madej will guide the strategic direction and lead the executive teams of Franklin Energy and AM Conservation Group. With more than 30 years in the energy industry, Madej brings an extensive background in business transformation, operational leadership, energy efficiency and customer experience.

Email Best Practices for Utilities Backed by Research and User Testing

If you haven't heard already, Franklin Energy and AM Conservation Group's Innovation Lab works to bring ongoing innovation to our clients, prospective clients, partners, and the industry at large. One of the results of these efforts is verified best practices for the industry to follow. In a recent Innovation Project about Acquisition Message Testing, we learned email best practices for utilities to follow when communicating with customers.

THE FOREFRONT OF INNOVATION

Want to stay abreast of regulatory updates, inspiring innovations and thought leadership related to grid optimization? Welcome to our blog, where Franklin Energy’s experts come to delve into everything you need to know to stay at the top of your game in our ever-changing environment.

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