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Kevin McDonough

President
Calling Kevin McDonough a driving force behind our evolution to grid optimization and Franklin Energy’s digital marketing transformation would be a massive understatement. He leads a team that helps hundreds of thousands of end-use customers save energy each year by leveraging his expertise in energy efficiency and demand response program design, while keeping an eye firmly on the future. All his endeavors are united by the common objective of helping clients reach their goals and helping preserve our world’s precious resources. In addition to his extensive executive experience within the industry, Kevin holds an MBA in operations from Boston College, is certified in Six Sigma quality program implementation and technology deployment and speaks three languages fluently.
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Recent Posts

Our Teams are Ready

As shelter-at-home restrictions begin to lift and people are getting “back to business,” we understand there’s no going back to “business as usual.” We’re all being forced to evolve and adapt to our new normal, even though we may not yet fully understand what that means. Despite the atmosphere of constant change, I’m proud of the way the Franklin Energy team has risen to the occasion. We have begun pivoting our program delivery to give our utility clients' customers what they need, with new safety precautions in place to support implementation.

It's Time to Implement Touch-Free Programs

Many of us are slowly getting used to our ‘new normal.’ It's certainly different than the routines we have relied upon for years, and it's taken a bit of adjustment, which can sometimes be unpleasant. For your customers, that adjustment may include loss of income, kids taking classes online or finally having more time to complete projects around the house. Maybe all the above.

Why Now is the Time for a Customer Engagement Platform

Nearly 50 percent of electricity consumers in the United States, across almost all 50 states, now have smart meters in their homes and businesses. In just 10 years, coverage has grown from next to nothing to 71 million households being part of the ‘smart ecosystem.’

Engagement Beyond the Transaction

We live in an increasingly networked world where people connect in real time, share experiences, and transact with businesses.  For firms to engage in this new customer frontier, a personalized internet portal experience is needed to move beyond the transaction to a relationship that can deepen over time. It unifies a myriad of different possible activities, bringing them together under one “platform.”

Our Capabilities are Growing with a New Addition to the Franklin Energy Family: Planet Ecosystems

If you try something once and don’t like it, the odds are that you won’t bother trying it again. This is how customers see their interactions with businesses; if they aren’t outstanding, why bother going back? It has generated a much more customer-centric mindset among businesses all over the globe as everyone vies for consumers’ attention and ultimately their loyalty.

THE FOREFRONT OF INNOVATION

Want to stay abreast of regulatory updates, inspiring innovations and thought leadership related to grid optimization? Welcome to our blog, where Franklin Energy’s experts come to delve into everything you need to know to stay at the top of your game in our ever-changing environment.

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