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Lori Szolwinski

Senior Copywriter
Lori Szolwinski proves daily that her creative depths have no limit. She has a knack for writing words that jump off the page, drawing in readers and expertly conveying their message. Lori leverages her advertising agency background to ensure quality, while producing copy through the lens of a demand side management expert. She holds a bachelor’s degree in communication design and advertising from the College for Creative Studies.
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Recent Posts

Creative Capabilities Series: How to Find “the One” for Your Program Marketing (Part 3)

Up until this point, we’ve examined the differences between in-house and outsourced creative (and why that matters to your program). We’ve also explored how implementers’ internal processes and structure can have a significant effect on your program’s marketing effectiveness. In our third and final installment, we’ll hone in on brand proficiency.

Creative Capabilities Series: How to Find “the One” for Your Program Marketing (Part 2)

In part one of the series, we discussed the pros and cons of in-house creative teams vs. outside agencies for your program’s marketing. This time we’ll dive into the second discussion point: how your implementer’s development process can influence creative quality.

Creative Capabilities Series: How to Find “the One” for Your Program Marketing (Part 1)

Everyone can agree that having the right marketing approach is vital to the success of an energy efficiency program. Done right, how we greet, converse with and nurture customers has the power to break through the countless, all-too-common barriers that ultimately prevent engagement.

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