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Innovating in a COVID-19 World

My husband and I went to college together; we’re familiar with “working together alone.” It was how he wrote his thesis on McCarthyism and I wrote mine on Post-Soviet Russia, two feet apart on a hand-me-down couch in a cramped upstairs apartment in a sketchy part of Schenectady, NY. Headphones firmly planted in ears.

But until COVID-19 hit, we never really worked from home together, except for the occasional snow day. And on those days, he was more likely working from the couch with Sports Center on in the background, while I toiled along like usual in my home office.

Fast-forward to present-day. Two plus months into our “new normal,” we work two feet apart in my home office: me at a standing desk, him at the desk that was originally put there for our kids to do homework when they got off the bus.

They no longer need it because they do online school from their beds.

Our worlds have all collided in ways we couldn’t have imagined in early March when I got the email from HR telling me to come home from my current client Innovation Summit trip, and to cancel all other travel for the next two months. I’ve had to convert multi-day collaborative workshops into virtual sessions, become a super-user of digital whiteboard tools, mentally prepare myself for six hours of video meetings a day, buy my dog a bark collar, and rotate three different pairs of headphones because I now wear them all day.

But the most surprising part? All this togetherness and change has helped me lead my team to innovate in unexpected ways. I've learned lessons from the healthcare industry, K-12 education and even the subscription boxes that show up at my doorstep. 


This is just part of an article I wrote that was recently published in Energy Central. Check out the original article for insights and examples on innovation across industries—and how to use them to drive the energy industry forward.

Read the Article

Although we've had to reimagine skill sets and develop innovative solutions for the future of a customer-focused and increasingly virtual world, I believe we’ll all be better off as a result. Visit our COVID-19 page to learn more or schedule a demo to see our new touchless solutions in action.

Danielle Marquis
Written by Danielle Marquis

Danielle Marquis is a true powerhouse in the world of demand side management marketing, leveraging her digital marketing skills and industry experience to drive program marketing innovation and reduce cost per acquisition for our clients. She leads corporate branding, digital marketing, marketing product development and marketing strategy for Franklin Energy, and that’s just the beginning. Danielle also serves as the vice chair of education on the Association of Energy Services Professionals (AESP) board of directors and is a regular speaker at industry events. She has presented thought leadership sessions on sustainability branding, advanced market segmentation, data-driven marketing and brand positioning, to name a few. Danielle holds a law degree from the University of Colorado at Boulder School of Law and various digital marketing certifications.

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