There’s a huge disconnect in the smart home trend. While women are the primary purchasers of home products, and positioned to benefit most from smart home technology, the products tend to skew male. Part of the problem is how they are being marketed. Women don’t tend to be so interested in improved smart home options or better apps, but they are interested in energy efficiency, safety and savings—and that’s good news for our industry.
As the market for smart home technology grows—a 2015 report forecasted that smart-home device shipments worldwide would rise 660 percent between 2013 and 2018, from 25 million to 190 million—women stand to play a huge role. Smart home technology will help take residential energy efficiency and demand response programs into the future, and this upgrade can also help utilities capitalize on the non-regulated revenue potential from smart home services. When it comes to smart home capabilities, here’s the breakdown of what women want.