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Danielle Marquis

Danielle Marquis is a true powerhouse in the world of demand side management marketing, leveraging her digital marketing skills and industry experience to drive program marketing innovation and reduce cost per acquisition for our clients. She leads corporate branding, digital marketing, marketing product development and marketing strategy for Franklin Energy, and that’s just the beginning. Danielle also serves as the vice chair of education on the Association of Energy Services Professionals (AESP) board of directors and is a regular speaker at industry events. She has presented thought leadership sessions on sustainability branding, advanced market segmentation, data-driven marketing and brand positioning, to name a few. Danielle holds a law degree from the University of Colorado at Boulder School of Law and various digital marketing certifications.
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Recent Posts

Innovating in a COVID-19 World

My husband and I went to college together; we’re familiar with “working together alone.” It was how he wrote his thesis on McCarthyism and I wrote mine on Post-Soviet Russia, two feet apart on a hand-me-down couch in a cramped upstairs apartment in a sketchy part of Schenectady, NY. Headphones firmly planted in ears.

But until COVID-19 hit, we never really worked from home together, except for the occasional snow day. And on those days, he was more likely working from the couch with Sports Center on in the background, while I toiled along like usual in my home office.

Innovation Sprint Recap - April 2020

Every sprint is a bit chaotic on day one. Anxiety runs high. You are, after all, pulling together a cross-functional team of strangers to solve a tough problem, and you're only giving them five days to do it. Most of the sprint team members will have never been through the process, some will think they can get away without doing the homework you assigned (hahahaha), others will dig in their heels about replacing the existing baseline solution because it's their baby.

Your "decider" may email and call you twice that day and once the next morning to ask variations of, "Are you sure this is going OK, Danielle? Because it's OK if it's not. Just tell me! I'll help you fix it."

Four days later, you'll all be friends and you'll have a fully functional, user-tested prototype of something completely new. But it's hard to imagine on day one.

Innovation Workshop Recap - April 2020

When we first started planning our client and prospective client-focused Innovation Workshops last year, the plan was to host them in locations tied to the workshop theme. It was a great idea—we could spend a day collaborating and then follow it up with a day of getting outside and enjoying the city. As we planned, I was looking out my snowy office window and dreaming of Miami and Nashville and New Orleans.

And then the bottom fell out.

Innovation Sprint Recap - December 2019

Did I think the most professionally fulfilling week of my life would be after being locked away in a too-small conference room with just a sliver of a window in the middle of a cold snap in December? No. Was it? Yes.

How to Improve EE & DR Program Marketing with Segmentation

You're trying to build awareness for a new energy efficiency or demand response program, while developing a marketing funnel that will convert that awareness to program enrollments and completed projects over time. You have approximately three bajillion eligible customers, a marketing budget of nearly $7 and a request to reduce your program's overall cost per enrollment. Sound familiar?

I'm exaggerating of course, but sometimes that's how it feels to be a utility program marketer. What can we do to make our lives a little easier, improve our results and achieve our goals (while cutting costs)? Market segmentation. It's a drum I like to beat loudly, because I whole-heartedly believe that by combining data, analytics and good marketing we can be more successful.


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