We’ve all been there. You’re at a backyard BBQ or career day at your kid’s school. The usual question is popped: “So what do you do?”
You respond, ready to receive a stark contrast of either 20 questions or blank stares (especially depending on the age of your kid’s classroom). You explain the energy efficiency business and what it means to be an implementer.
(Silence…) “Why does a utility pay you and its customers to reduce sales of its own product?”
I love it when I get this question.