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Ed Carroll

Senior Vice President
Ed Carroll pursued his passion for demand side management and building engineering before he had even secured his first professional job, and he never looked back. He navigates the world of new program and product design across all sectors and markets, serving as lead of Franklin Energy's internal innovation team focused on product management. In that role, Ed oversees and guides leaders in demand response and other distributed energy resources, marketing and the residential, multifamily, small business, and commercial/industrial customer groups as they develop solutions to meet our clients’ current and future needs. Ed holds a master's degree in energy analysis and policy from the University of Wisconsin-Madison and is a certified business energy professional (BEP).
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Recent Posts

Utilities Awaken to Electric Vehicles

Despite the obvious need to spark new revenue streams, electric utilities have not been particularly aggressive in their embrace of electric vehicles (EVs) as a potential source of new demand.  

Solar at the Tipping Point

Solar is on fire, so to speak. According to a J. D. Power Utilities Industry Outlook report“Solar megawatt capacity soared 24% in 2017 and grew another 8% in the first 9 months of 2018.” Since 2001, total solar generation worldwide has grown by 50% annually.

Beyond Net Metering: What's Next?

Net metering has created some issues in terms of compensation for distributed solar. Under net energy metering, utilities compensate solar owners at the same retail rate for power sent to the grid as the customers pay for the electricity they consume. It has been almost too successful, utilities say, as it allows customers with solar arrays to dramatically reduce their bills, shifting the burden of infrastructure costs to the remaining customers.

Energy Efficiency Isn’t Learning on the Job, Anymore. It’s Starting in the Classroom.

We’ve all been there. You’re at a backyard BBQ or career day at your kid’s school. The usual question is popped: “So what do you do?”

You respond, ready to receive a stark contrast of either 20 questions or blank stares (especially depending on the age of your kid’s classroom). You explain the energy efficiency business and what it means to be an implementer. 

(Silence…) “Why does a utility pay you and its customers to reduce sales of its own product?”

I love it when I get this question.

Five Keys to an Effective Energy Assessment Report

Our firm completes tens of thousands of energy assessments each year.  The objective and design of the report is to prompt customers to install recommended energy efficiency measures. The end goal being to achieve savings that help the customer, yet also meet our clients’ desired results. 


Want to stay abreast of regulatory updates, inspiring innovations and thought leadership related to grid optimization? Welcome to our blog, where Franklin Energy’s experts come to delve into everything you need to know to stay at the top of your game in our ever-changing environment.

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