Your website has the potential to be your biggest asset. But, if your beautifully designed website isn’t easy for your customers to find, it can also be your biggest roadblock to success.
When customers have questions, or are looking for information about a purchase, they search online using a search engine like Google. Through an ever-changing set of top-secret algorithms, Google aims to show visitors information that best matches their search intent within the first few results. Just how accurate is Google? The top Google result has a 33 percent chance of getting clicked, and the lower your website ranks below that, the more drastically your chances of getting clicked decrease.
So how can you optimize the design of your utility website to get it popping up in prime position?