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Megan Nyquist

Digital Marketing Strategist
Marketing is always evolving, but Megan Nyquist knows how to stay one step ahead. As an expert in both digital marketing strategy and digital campaign development, she works closely with clients and program marketing staff to develop innovative digital marketing campaigns that improve results and reduce costs. Megan also leads digital marketing training for the Franklin Energy marketing team and our clients. She has achieved trackable customer engagement in our own corporate marketing and effected impressive improvements in satisfaction and participation on behalf of our utility clients. Megan holds a bachelor’s degree in journalism from Marquette University, extensive digital marketing certifications and has won multiple digital marketing awards on behalf of Franklin Energy and our clients.
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Recent Posts

Engaging Your Customers in a Touchless Environment

When it comes to energy efficiency, most customers want to get involved. They’re actively looking for ways to reduce their carbon footprint, engage in sustainability and become more educated in regard to their energy usage. Both residential and commercial customers believe that improving energy efficiency in their home or business is the fastest, most affordable and largest single solution for simultaneously saving both energy and money.  

So, if customers are so keen to get involved, why are utilities still finding many of their programs aren’t meeting goals—savings or participation?

Email Best Practices for Utilities Backed by Research and User Testing

If you haven't heard already, Franklin Energy and AM Conservation Group's Innovation Lab works to bring ongoing innovation to our clients, prospective clients, partners, and the industry at large. One of the results of these efforts is verified best practices for the industry to follow. In a recent Innovation Project about Acquisition Message Testing, we learned email best practices for utilities to follow when communicating with customers.

Achieving Higher Engagement in Hard-to-Reach Markets

Energy efficiency programs can have a big impact on hard-to-reach markets like small business, multifamily, and rural or low-income communities. With significant opportunity for energy and money savings derived from these programs, your commercial customers could potentially boost their bottom line, enabling them to be more competitive in today’s market. And for your residential customers, energy efficiency programs can literally help keep the lights on. With the staggering benefits, energy efficiency programs are an obvious win-win for both the customer and the utility, right?

Marketplace Enhancements for Your Online Store

As utility customers grow and change, the services and products they need—and the shopping experience to buy them—do too. That’s why marketplace enhancements might be a good upgrade for your online store. These enhancements can:

Designing Your Utility Website for Search Engine Optimization (SEO)

Your website has the potential to be your biggest asset. But, if your beautifully designed website isn’t easy for your customers to find, it can also be your biggest roadblock to success.

When customers have questions, or are looking for information about a purchase, they search online using a search engine like Google. Through an ever-changing set of top-secret algorithms, Google aims to show visitors information that best matches their search intent within the first few results. Just how accurate is Google? The top Google result has a 33 percent chance of getting clicked, and the lower your website ranks below that, the more drastically your chances of getting clicked decrease.

So how can you optimize the design of your utility website to get it popping up in prime position?

THE FOREFRONT OF INNOVATION

Want to stay abreast of regulatory updates, inspiring innovations and thought leadership related to grid optimization? Welcome to our blog, where Franklin Energy’s experts come to delve into everything you need to know to stay at the top of your game in our ever-changing environment.

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Recent Posts