When’s the last time you stopped and thought about how your website is performing? Have you ever thought to look beyond the generic Google Analytics numbers you pull (or maybe don’t pull) each month and ask yourself if your website is actually working for you? Getting these answers are not as daunting as you might think – at least, not if you abandon the traditional web design process. It had its day in the sun, but growth-driven design (GDD) is the new method of web design that will take your site from collecting cobwebs to driving major growth. But why, exactly, should we throw traditional web design out the window?