.png)
The Hidden Hard Work Behind DER Marketing: Why Promising Tech Doesn’t Sell Itself
October 21, 2025 •Laina McQueen
In the world of distributed energy resources (DERs)—from solar and battery storage to demand response programs, smart thermostats, and grid-connected...
Read More
Beyond Savings: How Behavioral Energy Programs Are Powering Peak Demand Flexibility
October 13, 2025 •Greg Caggiano
For more than a decade, behavioral energy efficiency programs—like Home Energy Reports (HERs)—have helped millions of households use energy more...
Read More
Breaking Through Barriers: How Utilities Can Boost Residential Program Participation
September 29, 2025 •Jonathan Budner
The residential energy landscape is changing fast. Across the country, homeowners are embracing potential distributed energy resources...
Read More
Demand Side Management Can Ease Today’s Energy Challenges — But Only If the Savings Are Real
September 15, 2025 •Lloyd Kass
The U.S. electric grid is once again at a crossroads. Utilities and policymakers face the dual challenge of rapid load growth and rising consumer...
Read More
Reimagining DSM: How AI Is Unifying Behavioral Energy Programs
At Franklin Energy, we know that solving today’s energy challenges takes more than...
Read More
From Devices to Distributed Power: How Residential DERs Are Reshaping Grid Reliability
May 19, 2025 •Jonathan Budner
As electricity demand in North America surges—driven by data centers, domestic manufacturing, and the electrification of everything—traditional...
Read More
Why Utilities Should Align with IRA Funding and Expand to Whole-Home DSM
December 2, 2024 •Jonathan Budner
Just over a century ago, US utilities pondered the country’s electrical future and realized the road ahead was too important to forge alone. America...
Read More