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Email Best Practices for Utilities Backed by Research and User Testing

If you haven't heard already, Franklin Energy and AM Conservation Group's Innovation Lab works to bring ongoing innovation to our clients, prospective clients, partners, and the industry at large. One of the results of these efforts is verified best practices for the industry to follow. In a recent Innovation Project about Acquisition Message Testing, we learned email best practices for utilities to follow when communicating with customers.

The Demand for Clean Energy

In 2019, renewable energy generation reached nearly 22 percent of US capacity, surpassing coal-fired plants’ share for the first time, and the rush to deploy battery storage at grid-scale and behind-the-meter surged as battery costs fell sharply. And while natural gas dominated the US power generation mix at over 44 percent of generation capacity, the US Energy Information Administration (EIA) predicted in January 2020 that generation from renewable sources will surpass natural gas by 2045. By all accounts, the nation had fast-tracked decarbonization efforts.

Then the pandemic hit, and the transition to clean energy took a back seat. From disrupted supply chains to paused procurement, halted production, and delayed projects, the double-digit increase of renewable energy production expected to take place in 2020 looks to have come to a halt. But it’s not all bad news. Renewable energy may have unexpectedly slowed in 2020, but it won’t be down for long. The demand for renewable energy is still up, and those clean energy goals are still in place.

Here is where things stand:

We're Ready to Return

As cities and states throughout the country have begun to lift shelter-at-home orders, our teams have stood ready. In fact, our experts are safely and effectively delivering services as we speak—and we couldn’t be prouder of their accomplishments. It’s been an unpredictable road, but we’ve prioritized traveling down it as safely and respectfully as possible for both our clients and their customers.

Harnessing the Distributed Energy Resource Capabilities of Electric Vehicles

The electric vehicle (EV) market has been experiencing significant and sustained growth in recent years as drivers seek to cut their carbon footprint and reduce gas costs. While EVs still make up a relatively small share of the automobile market, that’s expected to change within the next few years. By 2025, it’s estimated that EVs will account for 20% of new car sales.

Transforming Distributed Energy Resources into Grid Assets

Distributed energy resources are undoubtedly in a position to revolutionize the electric energy industry. That means utilities need to adapt in order to leverage the opportunity emerging. But the key is knowing how to prepare for DER adoption before it takes over.

THE FOREFRONT OF INNOVATION

Want to stay abreast of regulatory updates, inspiring innovations and thought leadership related to grid optimization? Welcome to our blog, where Franklin Energy’s experts come to delve into everything you need to know to stay at the top of your game in our ever-changing environment.

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