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Innovation Sprint Recap - June 2020

The first time I met Megan Nyquist was shortly after the Franklin Energy and AM Conservation Group merger about 3 years ago, when I’d travelled to Port Washington to meet the local marketing team. I remember talking with her about my team's digital marketing and how we were “super users” of CRM platform HubSpot. That was the first of many times she rolled her eyes at me, then she proceeded to school me on the finer elements of the digital transformation she was trying to make happen.

I thought she was fantastic and decided that day I wanted her on my team.

Several months later, that happened. I think everyone thought we’d claw each other’s eyes out, but we’ve instead become not just close teammates, but friends. She’s a bit like the little sister I never had. Megan knows her stuff. Plus, she has a tremendous work ethic and perhaps most importantly, a profound willingness to figure things out. Megan is routinely given challenging, nebulous projects no one else can figure out. They come back completed on time, completely sorted. And, it doesn’t hurt that she’s also fun to be around.

Consumer Sentiment Pulse #2: Which Segments are Ready for Restart?

If you missed it, be sure to go back and catch blog #1 in our Consumer Sentiment Pulse series!

Consumer Sentiment You Can Use

As our teams reflect on the crisis caused by the COVID-19 pandemic and we start to go back to market in this new normal, we recognize that some business components necessitated by the pandemic have become an integral part of our strategy and marketing, both now and in the future. We are confident in our new methods of using data to continue evolving our services in ways that provide more value to our clients and their customers. The focus on regular research of consumer sentiment is one of those components that have become essential. When we launched our Consumer Pulse Survey in April, we knew it would help inform our strategy and go-to-market approach. We didn’t initially anticipate carrying these surveys forward into our new normal, but they have proven vital to our teams and clients.

Finding the Silver Lining in a Pandemic

Ever since the start of the pandemic, it feels like something new has changed every day. From our schedules to our work environments to our shopping habits, very little has remained the same. It can be overwhelming and, at times, scary. Finding the positive aspects of such a serious and far-reaching situation can be tough.

It's Time to Implement Touch-Free Programs

Many of us are slowly getting used to our ‘new normal.’ It's certainly different than the routines we have relied upon for years, and it's taken a bit of adjustment, which can sometimes be unpleasant. For your customers, that adjustment may include loss of income, kids taking classes online or finally having more time to complete projects around the house. Maybe all the above.

Digital Engagement is Critical During This Time

Staying hands off in today’s touchless world can be difficult. Especially when you rely on in-person interaction with your customers to reach goals and achieve savings. 

THE FOREFRONT OF INNOVATION

Want to stay abreast of regulatory updates, inspiring innovations and thought leadership related to grid optimization? Welcome to our blog, where Franklin Energy’s experts come to delve into everything you need to know to stay at the top of your game in our ever-changing environment.

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